This article, from the wechat official account, tells the story of a woman doing Alibaba foreign trade
1. Past
In early May 2020, I spent less than half a month visiting Hangzhou, Yiwu, Shenzhen and Guangzhou. On the high-speed railway back, I knocked down two lines in the ppt: the capital of batteries
No export, coastal counterparts are as fierce as tigers. At that time, I didn't expect that this "going out" would bring about reborn changes for more than half a year.
My name is Li Jing, "a little girl who sells lithium batteries". I worked abroad for several years and worked as a professional purchaser for several years. After returning home, I opened a company for several years. Later, I specially worked for local customers, Provide management consulting to enterprises.
In April 2020, when I communicated with the management of a company in service, I said, "why can't such a good product be sold in the foreign trade market?", Unexpectedly, their general manager called the next day: "consider our company? Export these things to you."
Yes, this company is Henan lithium power supply Co., Ltd., and I am currently the head of the International Business Department of lithium power supply.
As a Xinxiang person, I can't understand that Mingming sits on the most complete production base of batteries and raw materials in China, and Mingming has a large number of excellent battery related enterprises. Mingming is famous
In fact, as the capital of China's battery industry, lithium battery export is not a competitor of coastal cities, and it is also very inferior in the cognition of overseas buyers. What's the problem? I'm very excited, It's urgent to find it and solve it!
Therefore, after officially accepting the appointment, I didn't rush to go to work. Instead, I went to four cities: Hangzhou, Yiwu, Shenzhen and Guangzhou to see the foreign trade market atmosphere and peers there
How they do it. In less than half a month, I have two facts confirmed:
"1. Although the epidemic is still going on, the export of lithium batteries is promising. These peers in coastal cities have done a lot. One company is even more exaggerated. A couple passed through Alibaba
The international station, with simple equipment and small stores, promotes and sells lithium battery products for overseas markets, and the annual sales volume has reached 100 million; 2. Well done peers are basically
Alibaba international station has been opened, and considerable manpower has been invested in it. "
2. Rebirth
So the first thing I did when I came back from an outside visit was to go to the league leaders for resource support. "The overseas epidemic situation is uncertain. Work and production have basically resumed in China. Now it is an additional investment line
This is a good time for foreign trade. I need funds and people to focus on Ali international station! " At the internal meeting, many colleagues were frightened by my words. After all, they were bad at that time
Foreign trade comments are still heard, and before me, the company has explored the road of foreign trade for ten years without success.
Fortunately, after my argument, the leadership agreed to some of my demands and agreed to reopen Ali international station with lithium power supply—— The reason why it is "part"
”, because there was nothing we could do about people at that time. Those who fought side by side with me were two little girls who knew nothing about foreign trade. I remember the first department meeting, the scene of the three people looking at each other is both pitiful and fun.
What can we do? Now that you have chosen, let's bury ourselves in it! The first month was the most painful, because it coincided with the first Alibaba Online Fair, and the team also wanted to set up a live broadcast, Team, you can only turn on 007 mode, all in and all in.
Fortunately, foreign trade after digitization is not as difficult as expected. The backstage operation of the international station will start in a day or two; There are also courses for more in-depth operation and playing methods
Follow the cat and draw the tiger. The local service team in Xinxiang also conducts on-site training at regular intervals. The enthusiasm and professionalism of personal service make it difficult for people to study hard. Me one It took less than a month to complete the rapid landing at the international station.
3. Sudden flight
The big industrial exhibition at the end of July last year was a good opportunity for us. For more than a week, I got up at three o'clock in the morning to broadcast live. In order to make buyers feel our work more intuitively
The strength of the factory, I also pulled in the heads of various departments to answer professional questions to professional buyers in person.
Once, in the middle of the live broadcast, I accidentally twisted my foot in high-heeled shoes. I sat down in the rest area while the engineer explained. Before I could sit still, I saw a seat in the live broadcast room
The buyer is asking, "your product sounds very good. Can you send me samples?" At that time, I jumped up excitedly and limped to the camera without thinking about it, "Pick up" the guest.
Thank you for your persistence all the time, and also thank the international station for providing such a good way of communication. This customer is now my regular "fan" and meets or plays every month
More or less orders. From the first major industrial exhibition in July last year to the new trade festival in March this year, my small partners led by Li have participated in nearly 20 public domain live broadcasts.
We will design the theme and plot of each live broadcast separately. For example, today we will show the inventory against the background of the warehouse, tomorrow we will show the manufacturing process in the production workshop, and the day after tomorrow we will be free
In the live broadcast test link in the dust laboratory, through this carefully prepared live broadcast, the enterprise strength is simply 360 degrees on the line, which is better than the buyers who come to see it in person, It is also easy and efficient.
4. Rise
Today, the highest monthly visitors of lithium mobile power in the international station store have increased by 600%, the highest monthly clicks of short video have increased by 2600%, and the live broadcast has ranked first in the whole category for many times, with multiple cores
When heart keyword entered the global top 20 hot search list, more than half of the customers watched the live broadcast first, became fans first, became interested in shopping later, launched inquiries, and finally slowly
To form an order. Although the international station was officially launched at the end of May last year, our comprehensive strength has ranked among the top businesses in the industry.
In the past ten years, there has been no harvest in foreign trade. In the first half of last year, the export volume has exceeded 10 million. I was not very surprised, but firmly believed again that as a Xinxiang lithium battery
As a member of the industrial belt, our technology and strength are already leading in the world and have great market potential overseas. Why didn't the export go well before? It must be "open mode"incorrect. The international station is a proven and correct way to open the sea.
The past six months of lithium power supply is only an epitome of the high-quality sea going of countless Henan businessmen in the new era. Alibaba international station data show that from April 2020 to March 2021, Henan, The number of newly settled businesses in the province increased by 38.3% year-on-year, and the growth of online turnover, orders and payment buyers exceeded 100%.
|
