China Cosmetics Export Statistics

With the improvement of the overall technological innovation capability and the maturity and efficiency of the supply chain, China's cosmetics are gradually meeting the individual needs of consumers around the world. According to data released by the General Administration of Customs of China, the export volume of cosmetics in China in the first three quarters of 2020 was 75.25%. 10,000 tons, an increase of 3.5% year-on-year, and the export value reached 3.139 billion US dollars.

According to data released by Tmall International, cross-border beauty sales have increased by more than 10 times. From November 1st to 3rd, 2020, more than 7 million users from more than 200 countries and regions around the world logged on to the e-commerce platform to purchase Chinese beauty products. , two of the top five countries are from Southeast Asia, namely Indonesia and Singapore. Compared with the European and American markets, the Southeast Asian market has certain similarities with China in terms of culture and population.

According to a Mintel report, it is estimated that by 2025, the beauty and beauty market in Southeast Asia will reach 304.8 billion yuan, with a compound annual growth rate that may be higher than that of the Chinese market. In this 100 billion-level market to be developed, the cosmetics industry is developing rapidly relying on e-commerce platforms such as Lazada and Shopee, which is an excellent opportunity for China's cosmetics industry to export.

Southeast Asian cosmetics industry market:

Due to the large number of island countries in Southeast Asia with diverse ethnicities, religions and cultures, and a huge young consumer group, influenced by the global beauty trend, European and American styles, Japanese and Korean styles are in great demand in Southeast Asia.

Taking the six major markets in Southeast Asia as an example, the demand for beauty in Indonesia, the Philippines, Thailand, and Vietnam has grown rapidly. Among them, the Indonesian and Vietnamese markets have achieved a growth rate of more than 100% in 2019, which is suitable for businesses with rich categories. The Malaysian market is relatively mature, and consumers are highly receptive to overseas and cross-border brands, making it easier for new merchants to enter the market.

中国化妆品出口数据统计

伴随着整体科技创新能力的提升，供应链的成熟高效，中国的化妆品逐渐满足全世界消费者的个性化需求，根据中国海关总署发布的数据显示，2020年前三季度中国化妆品出口量为75.25万吨，同比增长3.5%，出口金额高达31.39亿美元。

据天猫国际发布的数据，跨境美妆销量增长超10倍，2020年11月1日-3日，来自全球200多个国家和地区、超700万用户登录电商平台购买中国美妆产品，其中排名前五的国家中，有两个来自于东南亚，分别是印度尼西亚和新加坡。相较于欧美市场，东南亚市场在文化、人口等方面与国内存在一定的相通性。

据英敏特的报告显示，预计到2025年，东南亚美容美妆市场规模将达到3048亿元，年复合增长率或高于中国市场。在这片千亿级有待开发的市场中，化妆品行业依托Lazada、Shopee等电商平台发展迅猛，正是中国化妆品行业出口的绝好机会。

东南亚化妆品行业行情：

由于东南亚岛国众多，民族、宗教文化多样，拥有庞大的年轻消费人群，受全球美妆趋势的影响，欧美风，日韩风在东南亚地区都有很大的需求量。

以东南亚主要的六国市场为例，印尼、菲律宾、泰国、越南市场美妆需求增长快，其中印尼及越南市场在2019年增速就达到100%以上，适合品类丰富的商家深耕；而新加坡与马来西亚市场相对成熟，消费者对海外、跨境品牌的接受度也高，新商家进入更容易打开市场。